What You Need To Know About Hiring Association Management

Richard Fowler

Owner/ CEO Seacrest Services

Richard has been the owner and CEO of Seacrest Services since 1996. Richard brought knowledge and experience from his previous company that he owned since 1982, Sunstates Maintenance Co. that is headquartered in Greensboro, NC.

Richard graduated with a Business Administration degree from Guilford College in Greensboro and has enjoyed working and growing successful businesses for over 40 years. His passion for providing excellent service and fostering close relationships with his customers and clientele has been a key proponent in the success of his business career.

Richard and his wife Helen reside in Palm Beach Gardens and enjoy doing work through their charity, Foundation for Rural Communities. Their charity aims to help with food and medical supplies to underprivileged communities in Central America.

Steven Harshman

President of Seacrest Services

My name is Steven Harshman, and I am thrilled to start this new chapter as President of Seacrest Services. With 12 years in property management and 5 years in country club management, I bring a wealth of experience that underscores the importance of team support and resource provision. I believe this is central to my role—ensuring our team has what it needs to deliver exceptional service to our clients.

Previously, I owned my own management company, where I played various roles and grew the business organically before selling it. Following that, I spent 8 years with a national management company, starting with high-rises in Hollywood, FL. I progressed from managing the Broward area as a Regional Director to overseeing the SWFL division as Vice President. Under my leadership, the SWFL division saw remarkable growth, setting numerous company records and fostering a winning culture.

Afterward, I had the pleasure of discussing opportunities with Bryan Fowler, owner of Seacrest Southwest. He offered me the role of Vice President, where I worked closely with him to enhance client service, boost revenue, and mentor the leadership team. Our collaborative efforts resulted in a stellar reputation for the company, attracting top managers and major clients.

Outside of work, I’m a father to two wonderful children, Matthew (9) and Sophia (8), who keep me busy. I enjoy coaching baseball and softball and love watching them grow. When time permits, we like to take the boat out and relax in the sun. Boating is a passion of mine, and I seize every chance to get out on the water.

I am genuinely excited to be a part of Seacrest Services and look forward to supporting our team and enhancing our service to clients. Together, we will achieve great success!

Jerry Smart

Customer Service Manager

Jerry is a seasoned professional with over 25 years of experience in customer service management. He has consistently demonstrated a passion for enhancing customer satisfaction, team building and driving operational excellence. Throughout his career, he has led teams across various industries fostering a culture of empathy and responsiveness. Jerry inspires his teams to excel by making training and development a top priority. This will ensure each team member is equipped to provide outstanding support to our residents and internal customers. He is dedicated to ongoing professional development and staying on top of industry trends. Jerry was born in the Bronx New York. Outside of work, Jerry loves to read, watch sports, and relax with his English bulldog named “Jet”.

Marisa Lazerus

Regional Director of Property Management

I began my career as Production Manager in New York for a sportswear manufacturer. Where job duties included managing budgets, overseeing the production budget, monitoring approving expenses, and negotiating contracts. I assisted with developing and tracking production plans, assessing resource requirements, and scheduling sources. Ensuring that products meet customer expectations and are produced under safe and environmentally friendly conditions. I provided status reports, defining workflows, and communicating processes.

Through hard work and determination, I advanced to the Property Management industry in 2014. I began as an onsite CAM at a 6-story multi building Condominium in Boynton Beach for 7 years.

Dedicated – Resourceful – Confident. Seacrest placed me in a 500-unit HOA, with many moving parts, projects, a diverse population, and a small staff to manage a $2.6 million budget. Without hesitation, I quickly embraced the management responsibilities, acted upon the board’s decisions and became part of the Community at large. I have a warmth about myself that makes me approachable, yet I remain confident in my message. I show empathy and understand residents, all the while supporting the decisions and direction of the Board. Naturally resourceful, I am quick to ascertain problems and head them off before they become big issues. I always demonstrate my ability to multitask, and lead a team.

I have a proven track record of developing staff, mediating relationships between the community and its boards, forging new relationships with vendors and associations. In addition, I am a great mentor to the team of Property Managers and staff I oversee.

I am fortunate to have one lovely daughter, and husband I treasure with all my heart.

Leslie Guerrero

Vice President of Human Resources and Risk Management

Joining Seacrest in March 2005, Leslie brought over 20 years of diverse human resources and management experience that spans across start-up businesses as well as established organizations. She has extensive hands-on experience leading such HR initiatives as policy design, compensation, performance management, recruiting, training, and benefits administration. Leslie has been instrumental in developing and implementing a company-wide web-based information system and training program for communicating company goals throughout the entire organization as well as the newly hired employees. Leslie is a native Floridian who resides in Lake Worth with her husband and three children.

Traci Powell

In the days of automation, push a button, and leave a message, Seacrest Services, Inc. understands that customer service and communication are essential to success and is proud to have a live operator assisted Customer Service Operation.

The manager of our Customer Service Division is Traci Powell. With over two decades of Customer Service Experience, Traci prides herself on having a supreme desire to ensure that those who engage with our organization have a pleasant interaction.

A Florida Native, Traci began her professional career in the medical field. It was then that she realized her passion for helping others was beyond medicine and transitioned into the unpredictable world of customer satisfaction. After working in the upscale ground transportation industry for many years she joined the Seacrest Team in 2005 and has no regrets!

Although the challenge of ensuring the amicable comfort of others can be a rollercoaster ride itself, it’s a challenge that Traci looks forward to conquering each day!

Traci not only knows and appreciates the benefits of great customer service she regularly coaches the dedicated Customer Service Team to strive daily for customer excellence! She lives locally with her family in St. Lucie County.

Marty Wainer

Regional Director of Property Management

Marty has been living in South Florida since 2001 by way of Philadelphia. A licensed property manager for over 20 years he is an expert in managing luxury HOAs with a proven track record. Promoted by Seacrest Services to Regional Director of Property Management was a challenge that Marty embraced. Together with a like-minded strong management team, he has brought a sense of calm determination to strengthen the bonds of support to his property managers and their Board members. Relying on his years of experience knowing what communities need to be successfully run, he imparts solid advice that develops the relationships Seacrest services instills within our communities. Marty loves discussing all things property management and it shows in his enthusiasm for his trade.

Shiesha McCall

Regional Director of Property Management

A South Florida Native, Shiesha McCall has always been passionate about helping others. After receiving her degree in Business Finance from Southern University, Shi, as she is known, began her journey into Property Management. She started as an Administrative Assistant, where she became exposed to and assisted with construction projects, injury claims, budget creation, elections, and managing and maintaining several high-rise condominium buildings. Then, she decided to anchor herself in the Property Management Industry.
As a Licensed Community Association Manager, Shi has worked with local government, board officers, and association attorneys to develop service procedures and create and initiate protocols for pandemic-related emergencies (such as Covid). She has a proven track record of developing staff, mediating relationships between the community at large and its boards, and forging new relationships with vendors and associations. In addition, she is a great mentor to the team of Property Managers and staff she oversees.

Cliff Cameron

Vice President of Landscaping

Cliff Cameron, Vice President of Landscaping

Cliff is an experienced landscape business professional with over twenty-five years in the Green Industry. A South Florida Native, He has a passion for the Flora and Fauna of our unique climate and beautiful landscapes. Cliff specializes in customer service and maintaining the highest level of quality landscapes in the communities we serve. He enjoys outdoor activities and spending time with his family and friends. Cliff is a graduate of Nova Southeastern University with degrees in Business Administration and Finance. He also holds a Florida Certified Pest Control Operators License and FNGLA Certifications.

Lindsay Heysler

Senior Business Development and Marketing Manager

Lindsay Heysler is an experienced Business Development and Marketing Manager specializing in partnering with community associations to provide professional management solutions to their community’s needs.

After spending almost a decade working in sales and marketing, Lindsay knows how to drive conversion and generate results. Lindsay pairs her industry knowledge with strong communication and interpersonal skills to develop new business relationships with community associations.

Lindsay delivers cutting-edge marketing strategies and innovative campaigns to increase growth and brand awareness in the South Florida market.

Lindsay holds a Bachelor’s Degree in Public Communications and currently resides in Royal Palm Beach with her fiancé.

Diana Evans

Vice President of Century Village Operations

Diana is the Vice President with Seacrest Services overseeing the Century Village Division in both West Palm Beach and Deerfield Beach Florida, having over 28 years’ experience in Community Association Management. Diana runs two of the largest 55 and over communities in South Florida, combined there are over 437 Associations, 11,168 units.

With State LCAM accreditations, Diana continues to apply her knowledge to improve the overall CV Division’s operations and growth. Diana possesses a strong Customer Service Philosophy and has instilled it within her team, additionally, she has developed strong client relationships and has a keen eye for quality.

As Vice President of the CV Operations, Diana continues her efforts to team build, including coaching and developing her team to provide consistently high-quality services. Diana facilitates safety training with her employees on the job site as well as offers continuing education for each department.

Before joining Seacrest, Diana served in the United States Army and was an instructor with for Vincennes University’s Adult Basic Education Program.

Diana has lived in South Florida for over 30 years.

James Bourassa

Vice President of Property Management

James is a seasoned and experienced professional. James entered the Property Management arena in 2004 on the commercial side of the business, where he was tasked with managing & leasing several retail shopping centers throughout Palm Beach & Volusia counties. Dealing with tenants, landlords & vendors, James learned how to multi-task and work in a fast-paced environment. In 2009, James made the change to residential Property Management and joined the Seacrest family. James served as a Community Association Manager, primarily handling gated HOA communities. James dedicated himself to providing the highest level of service to his community’s Board of Directors and residents. In May of 2018, James was promoted to the position of Regional Director and brought his strong work ethic, professionalism, and customer service experience to his new role. As a Regional Director James continued his growth and knowledge of the industry as well as the art of negotiations, diplomacy, relationships, and leadership. In March of 2022, James was named Director of Property Management. In March of 2023, James was promoted to Vice President of Property Management. James is truly a “company man,” and is a firm believer in Seacrest and its team. James is a native Floridian and lives in Tequesta with his wife Tara, son Taylor & daughter Arielle.

Yvonne Barnes

Association Accounting Manager

Yvonne Barnes is an accomplished accountant who works in the capacity of Association Accounting Manager at Seacrest Services for over 9 years. Yvonne brings more than 15 years’ experience in financial accounting to her current position.

She is a dedicated and detail-oriented accounting professional who prepares and analyzes financial statements. In addition, Yvonne provides accurate and crucial financial information to individuals and boards who make business decisions on a daily, monthly and annual basis.

Yvonne earned her Master’s degree (MBA) from Nova Southeastern University.

Yvonne understands that the customer is one of the most important assets in an organization and as such she is always going above and beyond to ensure that their needs are satisfied.

Her philosophy is “work hard in silence and let your success be the noise.”

Yvonne lives in West Palm Beach with her husband and three children.

Kristen Malave

Project Management and Implementation Administrator

Kristen Malave serves as our Project Management and Implementation Administrator for Seacrest Services. She focuses on ensuring Seacrest Services’ technology is appropriately utilized and customized for our COA and HOA properties. In addition, she works directly with on-site staff and the Board of Directors to ensure a seamless experience.

Kristen joined Seacrest Services in 2017, where she started as an Administrative Assistant and became a Licensed Community Association Manager shortly after. Before that, she worked for a technology and sales company for over five years.

Kristen holds a bachelor’s degree in Communication and Media Studies from Florida International University and resides in Wellington with her Fiancé and their son.

Nicole Anduze

Operations Manager

Nicole is a Chicago native who joined Seacrest in 2010. Bringing more than ten years of experience in property management and accounting, she began as an onsite accounting representative for a large 55+ community. Through hard work and dedication, her role with Seacrest continuously evolved.
She is currently the Operations Manager for our property management software program and 3rd party integrations and the Client Transitions liaison between management companies. Nicole’s vast experience ensures a smooth transition for all new communities joining Seacrest. She also produces monthly financials for several associations and aids in the audit and budget process to ensure accurate record-keeping throughout the year.
Nicole lives in West Palm Beach with her husband, Javier
and their son Javier Jr.

Francis Rivas

Landscape Installation and Design Manager

Joining Seacrest in September 2019, Francis brought more than 23 years of experience, starting from entry-level positions and working his way up in the industry. After obtaining his degree in accounting, his professional experience, and design classes, Francis can create, design, and deliver products that enhance and beautify communities.

As the Enhancement Manager, Francis meets with clients, creates proposals, educates crew members, coordinates the purchase of materials, and arranges deliveries for his projects. He oversees the operations of enhancements and customer satisfaction is his main goal.

Francis has lived in South Florida for over 25 years and currently lives in West Palm Beach with his wife Dalila and daughter Arianna.

Rolando Castillo

Fleet Manager

Rolando brings over 40 years of mechanic experience to Seacrest Services. Rolando started as a Fleet Manager for The Housing Authority for the City of Los Angeles. After spending 21 years with the Housing Authority, Rolando relocated to South Florida. After working in the industry here in South Florida for the next few years, Rolando landed a new opportunity as a mechanic with Seacrest Services. After only six months of being with Seacrest, Rolando was promoted to the Fleet Manager position where he has overseen all mechanic services for Seacrest for the past 12 years.

Rolando resides in West Palm Beach with his wife of twelve years and their daughter, a recent Florida State graduate. Rolando enjoys playing golf, watching sports, and refurbishing old vehicles.

Gabriel Sierra

Certified Safety Manager

Gabriel J. Sierra joined Seacrest Services in 2008 as the Safety Manager for the entire Company. Gabriel’s military and insurance background gave him the knowledge and tools needed to join Seacrest and develop a Safety program. Originally from Colombia, Gabriel moved with his family to the United States where he practiced insurance and claims investigation until moving to South Florida in 1994 where he continued to work in the insurance field.

As the Certified Safety manager, for Seacrest Services Gabriel has set forth many programs that assist with our large fleet management, daily training of employees, and site safety for both existing and new customers of Seacrest Services. Often in the field, employees and customers alike can rely on Gabriel’s insight to bringing safety to the workplace and communities.

Residing in South Florida with his wife and two daughters Gabriel enjoys projects such as his bird aviary as a canary breeder, soccer, and his extensive collection of cast metal cars.

Phillip Austin

Senior Landscape Manager

Philip began employment with Seacrest Services in July of 2007 as a Landscape area supervisor overseeing a portfolio of properties’ landscape operations. Within a few years, Philip moved into the manager role overseeing operations and personnel for the landscape division.

Philip was born and raised in Palm Beach County and currently resides in West Palm Beach.

Philip has been in the commercial landscape industry for over 30 years starting as a landscape field personnel and working through the ranks gaining knowledge and education along the way.

Jose Puga

IT Manager

Jose Puga is a computer engineer with over 25 years of experience working in several areas of technology; he joined Seacrest Services in 2007, since then he has been leading the IT department, overseeing the development of tools and strategies that have helped Seacrest bring the communities we proudly manage into the Future.

Jose was born in Peru; he relocated to South Florida 21years ago, he has two 2 kids, Sebastian and Isabella, he currently lives in Wellington with his wife Sandra.

Nyasha Few

Manager of Administrative Services

Ny Few serves as the Manager of Administrative Services, where she oversees the Sales & Lease department for the Property Management Division.

Ny joined Seacrest 10 years ago, after working for over 20 years in the customer service industry. She started her journey with Seacrest as a Customer Service Representative, before becoming the Customer Service Supervisor and was ultimately promoted to the Manager of Administrative Services position. Ny’s goal is to ensure that her team meets the needs of the Board of Directors, realtors, and residents.

Ny is originally from Boston, Massachusetts, and has lived in the South Florida area for 13 years.

Elizabeth Bertini

Corporate Accounting Manager

Liz joined the Corporate Accounting Dept in 2011 as the Accounts Payable Associate. Focusing on “getting the job done” she has worn multiple hats within the department. In 2017 she was asked to step into the newly created Corporate Accounting Manager position by the owner, Mr. Fowler. In this role she is responsible to collect over 25+ million annual receivables and direct the corporate accounts payable staff. During her tenure, she has built relationships with customers, vendors and coworkers which is an invaluable tool.

Liz brings with her over 40 years administrative/accounting experience in the commercial property management, medical, credit card and manufacturing industries in 3 states. Born and raised in New York, she loves her volunteer work, long walks on the beach, cooking and spending time with her fur baby, Darla.

Andrew Rosen

Senior Association Accounting Supervisor

Andrew J Rosen is the Senior Association Accounting Supervisor with 26 years of experience with Seacrest Services. He is responsible for managing all accounting functions for Century Village West Palm Beach. This entails 270+ Associations with 3 Satellite Pool areas for a total of over 6100 units. He has over 35 years of Association and Commercial Real Estate experience.

Andy is committed to providing accurate financial information and advice to the Board’s as needed.

Andy’s philosophy is that the customer comes first and he will go out of his way to make sure that the Boards receive outstanding service.

Andy is a native of Chicago and has lived in South Florida for over 50 years.

Arnold Bernstein

Vice President of Kings Point Operations

Arnold (Arnie) Bernstein comes from a long and distinguished career in the South Florida Property Management and Service industry. He was Director of Development for Encore Services, a division of ARA and opened offices from Tampa, Florida to Phoenix, Arizona, and had responsibility for Hiring, Training, Sales & Marketing, as well as Management responsibilities for the first year of each startup.

Arnie then joined Prime Management Group as a Property Manager (CAM) of 77 Independent Associations in Kings Point. Shortly after beginning with Prime, FirstService made them their first U.S. Management acquisition. Arnie was made Director of Property Management in charge of hiring, training, and mentoring new managers along with full responsibility of overseeing 135 associations. Since then, he has held positions from Regional Director, V.P., and Senior V.P. throughout his career with Prime, Continental, and FirstService. During that time, Arnie was instrumental in rebuilding the 65 ICA Associations who were with FirstService after Wilma damaged all the buildings in Kings Point. He was able to negotiate significant savings for all the associations while rebuilding roofs and siding to code for 65 associations. The average out of pocket expense to the associations was under $35,000. The claim was settled for $33,000,000.

In 2018, Arnie joined Seacrest Services due to past clients requesting his return to Kings Point, and the reputation of Seacrest Services among South Florida’s 55+ communities. Seacrest successfully opened an office in Delray Beach and in a short period of time, they acquired 17 Associations. Seacrest has been able to deliver on its core value of quality management services, while also offering more services at a lower cost. Our experience, knowledge, accounting, and landscape expertise continually remind our clients they made the right choice in Seacrest Service.

Jacqueline Pugh

Regional Director of Property Management

Jacqueline began her career at C.A.K. Builders, Inc. a State Licensed General Contracting and Roofing Company as an Administrative Assistant. Through hard work and determination, she advanced to being the Business Manager of Operations. Eager to continue to expand her horizons, Jacqueline entered the Property Management industry in 2011. She began as an onsite manager and enjoyed the challenges and the opportunity to pair her passion for providing excellent customer service while also building team relations in the communities she managed. In 2016, Jacqueline was recognized for her strong skillset in community association management and became the Regional Director of Property Management, specializing in management services for Century Village Deerfield Beach.

Jacqueline is a Michigan native and relocated to Florida with her family in 1970. She is fortunate to have one lovely daughter and two precious grandchildren.

Bryan Fowler

President of Southwest Property Management, West Coast Operations

Bryan has extensive experience in sales and management throughout his career and his worked with Seacrest in various ways for over 15 years.
Bryan has been on the Seacrest board since 2008 being involved with many of the corporate directives, sales initiatives, and management decisions. In 2017, Bryan took on a more involved role assisting Seacrest with sales and growth directives throughout the state of Florida. As a result of the search Seacrest made it’s first acquisition of Southwest Property Management in Naples, Florida. Bryan has served as President of Southwest Property Management since 2018 growing the company over 50% and completing a revamp of the operation and sales strategy.
In August of 2021, after the purchase of Seacrest Services, Inc by Anjanette Hanna and Bryan Fowler the roles were redefined a bit. Now Bryan and Anjaette services as CO-CEO’s of Seacrest and Bryan services as President of Southwest Property Management and is responsible for the West Coast of Florida as well as working on Seacrest’s overall corporate goals in the CEO role.
Previously Bryan service many roles for large national company including Vice President of Sales for the Northeast and Southeast United States. The company provided janitorial and maintenance services throughout the United States.

Bonnie Jirschele

Senior Supervisor of Accounting Software & New Business

Bonnie Jirschele joined Seacrest Services in August 2013. Bonnie is the Senior Supervisor of Accounting Software and New Business with over thirty years of accounting experience. Bonnie is an experienced Accounting Software Team Leader with a demonstrated history of working in the property management industry. Bonnie is skilled in analytical skills, accounting software management, cash management and has a strong accounting background. Bonnie grew up in South Florida and lives in Jupiter with her husband and their dog.

Edwin Dunbar

Pest Control Manager

Edwin is the Pest Control Manager for Seacrest Services, Inc. Edwin has been with Seacrest for over ten years but brings over thirty years of industry experience. Edwin believes loyalty and trust are the basic fundamentals of professional and personal success. Edwin is a US Army Veteran and a member of the Certified Pest Control Operators of Florida and Florida Pest Management Association. Edwin is a Florida native and resides locally with his wife of thirty years and their four children.

Edwin earned a BS Degree in Business Management from Florida A&M University and is a Licensed Pest Control Operator, including aquatic weed control.

Tony Giordano

Irrigation Manager

Tony Giordano is a Certified Irrigation Contractor with over 25 years of experience in commercial, residential and agricultural irrigation installation, design and maintenance. As an industry veteran Tony Giordano’s ultimate goal is to maximize water conservation through smart water application techniques and weather-based irrigation technologies.

Tony Giordano regularly attends industry training sessions with national and international irrigation manufacturers to provide the most current irrigation technology in water conservation and water management for our clients.

Tony Giordano has been a long time member of the Florida Irrigation Society and has been a qualifying agent for national industry leaders within the South Florida area.

Passionate about animal fostering and pet adoption. Helping find a furever home for unwanted dogs. Tony and his wife have recently rescued two dogs Sophia, a MaltiPoo and Stella a hound mix within the last year from Palm Beach County Animal Care and Control.

Tyler Garrett

Business Development Manager

Business Development and Area Sales Manager at Seacrest Services Inc. Tyler is an experienced Business Development Executive in real estate management and acquisition throughout the Southeast and Southwest of Florida. Tyler specializes in applying his expertise and market knowledge in the condo, HOA, and high-rise management sectors that consistently exceed the expectations and association goals of his clients.

Tyler has a long record of building successful relationships with his clients through his strategic management planning and sales infrastructures. His creative vision and in-depth knowledge has led to expansions in new markets and territories through numerous transactions with a wide variety of properties, associations, developers, and stakeholders. He has an accomplished career track record for delivering revenue and profit gains while positioning the company’s brand to complement and leverage a renowned reputation in the residential management markets.